Lawrence "Larry" Page[2] (born March 26, 1973) is an American computer scientist and internet entrepreneur who cofounded Google Inc. with Sergey Brin, and is the corporation's current CEO. Page is the inventor of PageRank, Google's most well-known search ranking algorithm.[3] As of November 2014, Page leads a global organization that consists of 55,600 employees operating in more than 40 countries.[4][5][6][7][8]
Page is a board member of the X Prize Foundation (XPRIZE) and was elected to the National Academy of Engineering in 2004.[9] Page received the Marconi Prize in 2004.[10]
During an interview, Page recalled his childhood, noting that his house "was usually a mess, with computers, science/technology magazines and Popular Science magazines all over the place", an environment in which he immersed himself.[16] According to writer Nicholas Carlson, the combined influence of Page's home atmosphere and his attentive parents "fostered creativity and invention". Page also played saxophone and studied music composition while growing up. Page has mentioned that his musical education inspired his impatience and obsession with speed in computing. “In some sense I feel like music training lead to the high-speed legacy of Google for me,”. In an interview Page said that “In music you’re very cognizant of time. Time is like the primary thing" and that “If you think about it from a music point of view, if you’re a percussionist, you hit something, it’s got to happen in milliseconds, fractions of a second".[3][17][17]
Page was first attracted to computers when he was six years old, as he was able to "play with the stuff lying around"—first-generation personal computers—that had been left by his parents.[12] He became the "first kid in his elementary school to turn in an assignment from a word processor".[18] His older brother also taught him to take things apart and before long he was taking "everything in his house apart to see how it worked". He said that "from a very early age, I also realized I wanted to invent things. So I became really interested in technology and business. Probably from when I was 12, I knew I was going to start a company eventually."[18]
Page attended the Okemos Montessori School (now called Montessori Radmoor) in Okemos, Michigan, from 1975 to 1979, and graduated from East Lansing High School in 1991. He holds a Bachelor of Science in computer engineering from the University of Michigan, with honors and a Master of Science in computer science from Stanford University.[19] While at the University of Michigan, Page created an inkjet printer made of Lego bricks (literally a line plotter), after he thought it possible to print large posters cheaply with the use of inkjet cartridges—Page reverse-engineered the ink cartridge, and built all of the electronics and mechanics to drive it.[20] Page served as the president of the Beta Epsilon chapter of the Eta Kappa Nu fraternity,[21] and was a member of the 1993 "Maize & Blue" University of Michigan Solar Car team.[22] As an undergrad at the University of Michigan, he proposed that the school replace its bus system with something he called a "PRT," or "personal rapid transit system," which was essentially a driverless monorail with separate cars for every passenger, he also developed a business plan for a company that would use software to build a music synthesizer during this time.[3][17]
Page focused on the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks as valuable information for that page—the role of citations in academic publishing would also become pertinent for the research.[26] Sergey Brin, a fellow Stanford PhD student, would soon join Page's research project, nicknamed "BackRub."[26] Together, the pair authored a research paper titled "The Anatomy of a Large-Scale Hypertextual Web Search Engine," which became one of the most downloaded scientific documents in the history of the internet at the time.[12][25]
John Battelle, cofounder of Wired magazine, wrote that Page had reasoned that the:
Combining their ideas, the pair began utilizing Page's dormitory room
as a machine laboratory, and extracted spare parts from inexpensive
computers to create a device that they used to connect the nascent
search engine with Stanford's broadband campus network.[26]
After filling Page's room with equipment, they then converted Brin's
dorm room into an office and programming center, where they tested their
new search engine designs on the Web. The rapid growth of their project
caused Stanford's computing infrastructure to experience problems.[28]
Page and Brin used the former's basic HTML programming skills to set up a simple search page for users, as they did not have a web page developer to create anything visually elaborate. They also began using any computer part they could find to assemble the necessary computing power to handle searches by multiple users. As their search engine grew in popularity among Stanford users, it required additional servers to process the queries. In August 1996, the initial version of Google, still on the Stanford University website, was made available to Internet users.[26]
By early 1997, the BackRub page described the state as follows:
Some compared Page and Brin's vision to the impact of Johannes Gutenberg, the inventor of modern printing:
Google
By June 2000, Google had indexed one billion Internet URLs, or Uniform Resource Locators, making it the most comprehensive search engine on the Web at the time. The company cited NEC Research Institute data in its June 26 press release, stating that "there are more than 1 billion web pages online today," with Google "providing access to 560 million full-text indexed web pages and 500 million partially indexed URLs."[36]
Page also believed that the faster Google’s search engine returned answers, the more it would be used. He fretted over milliseconds and pushed his engineers—from those who developed algorithms to those who built data centers—to think about lag times. He also pushed for keeping Google’s home page famously spare in its design because it would help the search results load faster.[17]
Under Schmidt's leadership, Google underwent a period of major growth and expansion, which included its initial public offering (IPO) on August 20, 2004. However, he always acted in consultation with Page and Brin when he embarked on initiatives such as the hiring of an executive team, including a newly conceived vice president of product management, Jonathan Rosenberg, and the creation of a sales force management system. Furthermore, Page remained the boss at Google in the eyes of the employees, as he gave final approval on all new hires and it was Page who provided the signature for the IPO, the latter making him a billionaire at the age of thirty.[3]
Page led the acquisition of Android for $50 million in 2005 to fulfill his ambition to place handheld computers in the possession of consumers so that they could access Google from anywhere. The purchase was made without Schmidt's knowledge, but the CEO was not perturbed by the relatively small acquisition. Page became passionate about Android, and spent large amounts of time with Android CEO and cofounder Andy Rubin. By September 2008, T-Mobile launched the G1, the first phone using Android software and, by 2010, 17.2 percent of the handset market consisted of Android sales, overtaking Apple for the first time. Android became the world’s most popular mobile operating system shortly afterward.[3]
After Schmidt announced the end of his tenure as CEO on January 20, 2011, he jokingly tweeted on Twitter: "Adult-supervision no longer needed." Quartz (publication) organizational management reporter, Max Nisen, described the decade prior to Page's second appointment as Google's CEO as his "lost decade." While Page continued to exert a significant influence at Google during this time, overseeing product development and other operations, he became increasingly disconnected and less responsive over time.[3][37]
In accordance with a more cohesive team environment, Page declared a new "zero tolerance for fighting" policy that contrasted with his approach during the early days of Google, when he would use his harsh and intense arguments with Brin as an exemplar for senior management. Page had changed his thinking during his time away from the CEO role, as he eventually arrived at the conclusion that his greatly ambitious goals required a harmonious team dynamic. As part of Page's collaborative rejuvenation process, Google's products and applications were consolidated and underwent an aesthetic overhaul.[37][41]
The eventual results of "Kennedy," which were progressively rolled out from June 2011 until January 2013, were described by The Verge technology publication as focused upon "refinement, white space, cleanliness, elasticity, usefulness, and most of all simplicity." The final products were aligned with Page's aim for a consistent suite of products that can "move fast," and "Kennedy" was called a "design revolution" by Duarte. Page's UXA design team then emerged from the "Kennedy" project, tasked with "designing and developing a true UI framework that transforms Google's application software into a beautiful, mature, accessible and consistent platform for its users." Unspoken of in public, the small UXA unit was designed to ensure that "Kennedy" became an "institution."[41]
With Facebook's influence rapidly expanding during the start of Page's second tenure, he finally responded to the intensive competition with Google's own social network, Google+, in mid-2011. After several delays, the social network was released through a very limited field test and was led by Vic Gundotra, Google's then senior vice president of social.[48]
In August 2011, Page announced that Google would spend $12.5 billion to acquire Motorola Mobility.[49] The purchase was primarily motivated by Google's need to secure patents to protect Android from lawsuits by companies including Apple Inc.[3] Page wrote on Googles official blog on August 15, 2011 that "companies including Microsoft and Apple are banding together in anti-competitive patent attacks on Android. The United States Department of Justice had to intervene in the results of one recent patent auction to “protect competition and innovation in the open source software community”... Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies".[50][51]
Page also ventured into hardware and Google unveiled the Chromebook in May 2012. The hardware product was a laptop that ran on a Google operating system, Chrome OS.[52]
In September 2013, Page launched the independent Calico initiative, a R&D project in the field of biotechnology. Google announced that Calico seeks to innovate and make improvements in the field of human health, and appointed Art Levinson, chairman of Apple's board and former CEO of Genentech, to be the new division's CEO. Page's official statement read: "Illness and aging affect all our families. With some longer term, moonshot thinking around healthcare and biotechnology, I believe we can improve millions of lives."[55]
Page participated in a March 2014 TedX conference that was held in Vancouver, Canada. The presentation was scripted by Page's chief PR executive Rachel Whetstone, and Google’s CMO Lorraine Twohill, and a demonstration of an artificially intelligent computer program was displayed on a large screen.[3] Page responded to a question about corporations, noting that corporations largely get a "bad rap", which he stated was because they were probably doing the same incremental things they were doing "50 or 20 years ago". He went on to juxtapose that kind of incremental approach to his vision of Google counteracting calcification through driving technology innovation at a high rate. Page mentioned Elon Musk and SpaceX:
In a November 2014 interview, Page stated that he prioritizes the maintenance of his "deep knowledge" of Google's products and breadth of projects, as it has been a key motivating factor for team members. In relation to his role as the corporation's CEO, Page said: "I think my job as CEO—I feel like it’s always to be pushing people ahead."[43]
Page is also interested in the socio-economic effects of advanced intelligent systems and how advanced digital technologies can be used to create abundance (as described in Peter Diamandis' book), provide for people's needs, shorten the workweek, and mitigate the potential detrimental effects of technological unemployment.[62][63]
In 2007, Page married Lucinda Southworth on Necker Island, the Caribbean island owned by Richard Branson.[64] Southworth is a research scientist, and the sister of actress and model Carrie Southworth.[65] Page and Southworth have two children, born in 2009 and 2011.[66][67]
On February 18, 2005, Page was granted the deed on a 9000-sq ft Spanish Colonial Revival architecture house in Palo Alto, California designed by American artistic polymath Pedro Joseph de Lemos, a former curator of the Stanford Art Museum and founder of the Carmel Art Institute, after the historic building had been on the market for years with an asking price of US$7.95 million. A two-story stucco archway spans the driveway and the home features intricate stucco work, as well as stone and tile in California Arts and Crafts movement style built to resemble de Lemos family's castle in Spain. The hacienda was constructed between 1931-41 by de Lemos, it is also on the National Register of Historic Places.[68][69][70][71][72][73]
In 2009 Page begun tearing down homes adjacent to his home in Palo Alto to make room for a large ecohouse, as part of the construction process Page added to his property by buying lots on an adjacent street and demolishing the buildings there, the existing buildings were "deconstructed" and the materials donated for reuse. The ecohouse was designed to "minimize the impact on the environment,". Page worked with an arborist to replace some trees that were in poor health with others that used less water to maintain. Page also applied for Green Point Certification, with points given for use of recycled and low or no-VOC (volatile organic compound) materials and for a roof garden with solar panels. The house's exterior features zinc cladding (construction) and plenty of windows, including a wall of sliding-glass doors in the rear, it also includes eco-friendly elements such as permeable paving in the parking court and a pervious path through the trees on the property. The 6,000-sq ft house also observes other green home design features such as organic architecture building materials and low volatile organic compound paint.[74][75][76][77]
In 2011, Page became the owner of the US$ 45 million 193-ft superyacht 'Senses', 'Senses' comes equipped with a helipad, gym, multi-level sun decks, ten luxury suites, a crew of 14 and interior design by famed French designer Philippe Starck.[78] 'Senses' also has extensive ocean exploration capabilities, the superyacht was created to explore the world’s oceans in comfort and it carries a very comprehensive inventory of equipment for that purpose.[79] 'Senses' was built by Fr. Schweers Shipyard in Germany at their Berne shipyard. 'Senses' features a displacement steel hull (watercraft) and a steel/aluminium superstructure, with teak decks. 'Senses' is equipped with an ultra-modern stabilization system which reduces the free surface effect and results in a smoother cruising experience underway.[80]
Page announced on his Google+ profile in May 2013 that his right vocal cord is paralyzed from a cold that he contracted the previous summer, while his left cord was paralyzed in 1999.[81] Page explained that he has been suffering from a vocal cord issue for 14 years, and, as of his May 2013 post, doctors were still unable to identify the exact cause of the problem. The Google+ post also revealed that Page had donated a considerable sum of money to a vocal-cord nerve-function research program at the Voice Health Institute in Boston, U.S. An anonymous source stated that the donation exceeded $20 million.[82]
In October 2013, Business Insider reported that Page's paralyzed vocal cords are caused by an autoimmune disease called Hashimoto's thyroiditis, and prevented him from undertaking Google quarterly earnings conference calls for an indefinite period.[83]
In November 2014, Page's family foundation, the Carl Victor Page Memorial Fund, reportedly holding assets of over a billion dollars at the end of 2013, gave $15 million to aid the effort against the Ebola virus epidemic in West Africa. Page wrote on his google+ page that "My wife and I just donated $15 million....Our hearts go out to everyone affected."[84][85][86][87]
In 2003, both Page and Brin received a MBA from IE Business School, in an honorary capacity, "for embodying the entrepreneurial spirit and lending momentum to the creation of new businesses."[91] In 2004, they received the Marconi Foundation's prize and were elected Fellows of the Marconi Foundation at Columbia University. In announcing their selection, John Jay Iselin, the Foundation's president, congratulated the two men for "their invention that has fundamentally changed the way information is retrieved today.".[92] Page and Brin were also Award Recipients and National Finalists for the EY Entrepreneur of the Year Award in 2003.[93]
Also in 2004, X PRIZE chose Page as a trustee of their board[94] and he was elected to the National Academy of Engineering.[89] In 2005, Brin and Page were elected Fellows of the American Academy of Arts and Sciences.[95]
As of July 2014, the Bloomberg Billionaires Index lists Page as the 17th richest man in the world, with an estimated net worth of $32.7 billion.[98] At the completion of 2014, Fortune magazine named Page its "Businessperson of the Year," declaring him "the world’s most daring CEO."[99]
Page is a board member of the X Prize Foundation (XPRIZE) and was elected to the National Academy of Engineering in 2004.[9] Page received the Marconi Prize in 2004.[10]
Early life and education
Page was born in East Lansing, Michigan, United States (U.S.).[11] His father, Carl Vincent Page, Sr., earned a PhD in computer science in 1965, when the field was being established, and is considered a "pioneer in computer science and artificial intelligence." He was a computer science professor at Michigan State University and Page's mother, Gloria, was an instructor in computer programming at Lyman Briggs College at Michigan State University.[12][13][14] Page's mother is Jewish, but he was not raised under the guidance of any religious tenets.[15]During an interview, Page recalled his childhood, noting that his house "was usually a mess, with computers, science/technology magazines and Popular Science magazines all over the place", an environment in which he immersed himself.[16] According to writer Nicholas Carlson, the combined influence of Page's home atmosphere and his attentive parents "fostered creativity and invention". Page also played saxophone and studied music composition while growing up. Page has mentioned that his musical education inspired his impatience and obsession with speed in computing. “In some sense I feel like music training lead to the high-speed legacy of Google for me,”. In an interview Page said that “In music you’re very cognizant of time. Time is like the primary thing" and that “If you think about it from a music point of view, if you’re a percussionist, you hit something, it’s got to happen in milliseconds, fractions of a second".[3][17][17]
Page was first attracted to computers when he was six years old, as he was able to "play with the stuff lying around"—first-generation personal computers—that had been left by his parents.[12] He became the "first kid in his elementary school to turn in an assignment from a word processor".[18] His older brother also taught him to take things apart and before long he was taking "everything in his house apart to see how it worked". He said that "from a very early age, I also realized I wanted to invent things. So I became really interested in technology and business. Probably from when I was 12, I knew I was going to start a company eventually."[18]
Page attended the Okemos Montessori School (now called Montessori Radmoor) in Okemos, Michigan, from 1975 to 1979, and graduated from East Lansing High School in 1991. He holds a Bachelor of Science in computer engineering from the University of Michigan, with honors and a Master of Science in computer science from Stanford University.[19] While at the University of Michigan, Page created an inkjet printer made of Lego bricks (literally a line plotter), after he thought it possible to print large posters cheaply with the use of inkjet cartridges—Page reverse-engineered the ink cartridge, and built all of the electronics and mechanics to drive it.[20] Page served as the president of the Beta Epsilon chapter of the Eta Kappa Nu fraternity,[21] and was a member of the 1993 "Maize & Blue" University of Michigan Solar Car team.[22] As an undergrad at the University of Michigan, he proposed that the school replace its bus system with something he called a "PRT," or "personal rapid transit system," which was essentially a driverless monorail with separate cars for every passenger, he also developed a business plan for a company that would use software to build a music synthesizer during this time.[3][17]
PhD studies and research
After enrolling in a computer science PhD program at Stanford University, Page was in search of a dissertation theme and considered exploring the mathematical properties of the World Wide Web, understanding its link structure as a huge graph—his supervisor, Terry Winograd, encouraged him to pursue the idea, and Page recalled in 2008 that it was the best advice he had ever received.[23] He also considered doing research on telepresence and autonomous cars during this time.[24][25][26]Page focused on the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks as valuable information for that page—the role of citations in academic publishing would also become pertinent for the research.[26] Sergey Brin, a fellow Stanford PhD student, would soon join Page's research project, nicknamed "BackRub."[26] Together, the pair authored a research paper titled "The Anatomy of a Large-Scale Hypertextual Web Search Engine," which became one of the most downloaded scientific documents in the history of the internet at the time.[12][25]
John Battelle, cofounder of Wired magazine, wrote that Page had reasoned that the:
... entire Web was loosely based on the premise of citation—after all, what is a link but a citation? If he could devise a method to count and qualify each backlink on the Web, as Page puts it "the Web would become a more valuable place."[26]Battelle further described how Page and Brin began working together on the project:
At the time Page conceived of BackRub, the Web comprised an estimated 10 million documents, with an untold number of links between them. The computing resources required to crawl such a beast were well beyond the usual bounds of a student project. Unaware of exactly what he was getting into, Page began building out his crawler. The idea's complexity and scale lured Brin to the job. A polymath who had jumped from project to project without settling on a thesis topic, he found the premise behind BackRub fascinating. "I talked to lots of research groups" around the school, Brin recalls, "and this was the most exciting project, both because it tackled the Web, which represents human knowledge, and because I liked Larry."[26]
Search engine development
To convert the backlink data gathered by BackRub's web crawler into a measure of importance for a given web page, Brin and Page developed the PageRank algorithm, and realized that it could be used to build a search engine far superior to existing ones.[26] The new algorithm relied on a new kind of technology that analyzed the relevance of the backlinks that connected one Web page to another.[27]
Page and Sergey Brin
Page and Brin used the former's basic HTML programming skills to set up a simple search page for users, as they did not have a web page developer to create anything visually elaborate. They also began using any computer part they could find to assemble the necessary computing power to handle searches by multiple users. As their search engine grew in popularity among Stanford users, it required additional servers to process the queries. In August 1996, the initial version of Google, still on the Stanford University website, was made available to Internet users.[26]
By early 1997, the BackRub page described the state as follows:
-
- Some Rough Statistics (from August 29th, 1996)
- Total indexable HTML urls: 75.2306 Million
- Total content downloaded: 207.022 gigabytes
- ...
-
- BackRub is written in Java and Python and runs on several Sun Ultras and Intel Pentiums running Linux. The primary database is kept on a Sun Ultra series
II with 28GB of disk. Scott Hassan and Alan Steremberg have provided a
great deal of very talented implementation help. Sergey Brin has also
been very involved and deserves many thanks.
- - Larry Page page
cs.stanford.edu[29]
- - Larry Page page
- BackRub is written in Java and Python and runs on several Sun Ultras and Intel Pentiums running Linux. The primary database is kept on a Sun Ultra series
II with 28GB of disk. Scott Hassan and Alan Steremberg have provided a
great deal of very talented implementation help. Sergey Brin has also
been very involved and deserves many thanks.
Some compared Page and Brin's vision to the impact of Johannes Gutenberg, the inventor of modern printing:
In 1440, Johannes Gutenberg introduced Europe to the mechanical printing press, printing Bibles for mass consumption. The technology allowed for books and manuscripts – originally replicated by hand – to be printed at a much faster rate, thus spreading knowledge and helping to usher in the European Renaissance ... Google has done a similar job.[31]The comparison was also noted by the authors of The Google Story: "Not since Gutenberg ... has any new invention empowered individuals, and transformed access to information, as profoundly as Google."[32] Also, not long after the two "cooked up their new engine for web searches, they began thinking about information that was at the time beyond the web," such as digitizing books and expanding health information.[28]
Main articles: Google and History of Google
Page in the early days of Google
1998–2001
Founding
Mark Malseed wrote in a 2007 feature story:Soliciting funds from faculty members, family and friends, Brin and Page scraped together enough to buy some servers and rent that famous garage in Menlo Park. ... [soon after], Sun Microsystems co-founder Andy Bechtolsheim wrote a $100,000 check to "Google, Inc." The only problem was, "Google, Inc." did not yet exist—the company hadn't yet been incorporated. For two weeks, as they handled the paperwork, the young men had nowhere to deposit the money."[33]In 1998, Brin and Page incorporated Google, Inc.[34] with the initial domain name of "Googol," derived from a number that consists of one followed by one hundred zeros—this represented the vast amount of data that the search engine was intended to explore. Following inception, Page appointed himself as CEO, while Brin, named Google's cofounder, served as Google's president.[3] Writer Nicholas Carlson wrote in 2014:
While Google is often thought of as the invention of two young computer whizzes—Sergey and Larry, Larry and Sergey—the truth is that Google is a creation of Larry Page, helped along by Sergey Brin.[3]The pair's mission was: "to organize the world’s information and make it universally accessible and useful."[35] With a US$1-million loan from friends and family, the inaugural team eventually moved into a Mountain View office by the start of 2000. In 1999, Page experimented with smaller sized server units so that Google could fit more into each square meter of the third-party warehouses that the company rented to store their servers, which eventually led to a search engine that ran much faster than Google's competitors at the time.[3]
By June 2000, Google had indexed one billion Internet URLs, or Uniform Resource Locators, making it the most comprehensive search engine on the Web at the time. The company cited NEC Research Institute data in its June 26 press release, stating that "there are more than 1 billion web pages online today," with Google "providing access to 560 million full-text indexed web pages and 500 million partially indexed URLs."[36]
Early management style
During his first tenure as CEO, Page embarked on a failed attempt to fire all of Google's project managers in 2001. Page's plan involved all of Google’s engineers reporting to a VP of engineering, who would then report directly to him—Page explained that he didn’t like non-engineers supervising engineers due to their limited technical knowledge.[3] Page even documented his management tenets for his team to use as a reference:- Don't delegate: Do everything you can yourself to make things go faster.
- Don't get in the way if you're not adding value. Let the people actually doing the work talk to each other while you go do something else.
- Don't be a bureaucrat.
- Ideas are more important than age. Just because someone is junior doesn't mean they don't deserve respect and cooperation.
- The worst thing you can do is stop someone from doing something by saying, "No. Period." If you say no, you have to help them find a better way to get it done.[3]
Page also believed that the faster Google’s search engine returned answers, the more it would be used. He fretted over milliseconds and pushed his engineers—from those who developed algorithms to those who built data centers—to think about lag times. He also pushed for keeping Google’s home page famously spare in its design because it would help the search results load faster.[17]
2001–2011
Changes in management and expansion
After Silicon Valley's two most prominent investors, Kleiner Perkins Caufield & Byers and Sequoia Capital, agreed to invest a combined total of $25 million into Google, they applied pressure on Page to step down as CEO so that a more experienced leader could build a "world-class management team." Page eventually became amenable to the idea after meeting with other technology CEOs, including Steve Jobs and Intel’s Andrew Grove. Eric Schmidt, who had been hired as Chairman of Google in March 2001, left his full-time position as the CEO of Novell to take on the same role at Google in August of the same year, and Page moved aside to assume the President of Products role.[3]Under Schmidt's leadership, Google underwent a period of major growth and expansion, which included its initial public offering (IPO) on August 20, 2004. However, he always acted in consultation with Page and Brin when he embarked on initiatives such as the hiring of an executive team, including a newly conceived vice president of product management, Jonathan Rosenberg, and the creation of a sales force management system. Furthermore, Page remained the boss at Google in the eyes of the employees, as he gave final approval on all new hires and it was Page who provided the signature for the IPO, the latter making him a billionaire at the age of thirty.[3]
Page led the acquisition of Android for $50 million in 2005 to fulfill his ambition to place handheld computers in the possession of consumers so that they could access Google from anywhere. The purchase was made without Schmidt's knowledge, but the CEO was not perturbed by the relatively small acquisition. Page became passionate about Android, and spent large amounts of time with Android CEO and cofounder Andy Rubin. By September 2008, T-Mobile launched the G1, the first phone using Android software and, by 2010, 17.2 percent of the handset market consisted of Android sales, overtaking Apple for the first time. Android became the world’s most popular mobile operating system shortly afterward.[3]
The decade ends
Following a January 2011 announcement,[38] Page officially became the chief executive of Google on April 4, 2011, while Schmidt stepped down to become executive chairman.[39] By this time, Google had over $180 billion market capitalization and more than 24,000 employees.After Schmidt announced the end of his tenure as CEO on January 20, 2011, he jokingly tweeted on Twitter: "Adult-supervision no longer needed." Quartz (publication) organizational management reporter, Max Nisen, described the decade prior to Page's second appointment as Google's CEO as his "lost decade." While Page continued to exert a significant influence at Google during this time, overseeing product development and other operations, he became increasingly disconnected and less responsive over time.[3][37]
2011-2013
As Google's new CEO, Page's two key goals were the development of greater autonomy for the executives overseeing the most important divisions, and higher levels of collaboration, communication and unity among the teams. Page also formed what the media called the "L-Team," a group of senior vice-presidents who reported directly to him and worked in close proximity to his office for a portion of the working week.[40] Additionally, he reorganized the company’s senior management, placing a CEO-like manager at the top of Google's most important product divisions, including YouTube, AdWords, and Google Search.[3]In accordance with a more cohesive team environment, Page declared a new "zero tolerance for fighting" policy that contrasted with his approach during the early days of Google, when he would use his harsh and intense arguments with Brin as an exemplar for senior management. Page had changed his thinking during his time away from the CEO role, as he eventually arrived at the conclusion that his greatly ambitious goals required a harmonious team dynamic. As part of Page's collaborative rejuvenation process, Google's products and applications were consolidated and underwent an aesthetic overhaul.[37][41]
Changes and consolidation process
At least 70 of Google's products, features and services were eventually shut down by March 2013, while the appearance and nature of the remaining ones were unified.[42][43] Jon Wiley, lead designer of Google Search, codenamed Page's redesign overhaul, which officially commenced on April 4, 2011, "Project Kennedy," based on Page's use of the term "moonshots" to describe ambitious projects in a January 2013 Wired interview.[41][44] An initiative named "Kanna" previously attempted to create a uniform design aesthetic for Google's range of products, but it was too difficult at that point in the company's history for one team to drive such change. Matias Duarte, senior director of the Android (operating system) user experience at the time that "Kennedy" started, explained in 2013 that "Google passionately cares about design." Page proceeded to consult with the Google Creative Lab design team, based in New York City, to find an answer to his question of what a "cohesive vision" of Google might look like.[41]The eventual results of "Kennedy," which were progressively rolled out from June 2011 until January 2013, were described by The Verge technology publication as focused upon "refinement, white space, cleanliness, elasticity, usefulness, and most of all simplicity." The final products were aligned with Page's aim for a consistent suite of products that can "move fast," and "Kennedy" was called a "design revolution" by Duarte. Page's UXA design team then emerged from the "Kennedy" project, tasked with "designing and developing a true UI framework that transforms Google's application software into a beautiful, mature, accessible and consistent platform for its users." Unspoken of in public, the small UXA unit was designed to ensure that "Kennedy" became an "institution."[41]
Acquisition strategy and new products
When acquiring products and companies for Google, Page asks whether the business acquisition passes the toothbrush test as an initial qualifier, asking the question "Is it something you will use once or twice a day, and does it make your life better?". This approach looks for usefulness above profitability, and long-term potential over near-term financial gain, which has been noted as rare in business acquiring processes.[45][46][47]With Facebook's influence rapidly expanding during the start of Page's second tenure, he finally responded to the intensive competition with Google's own social network, Google+, in mid-2011. After several delays, the social network was released through a very limited field test and was led by Vic Gundotra, Google's then senior vice president of social.[48]
In August 2011, Page announced that Google would spend $12.5 billion to acquire Motorola Mobility.[49] The purchase was primarily motivated by Google's need to secure patents to protect Android from lawsuits by companies including Apple Inc.[3] Page wrote on Googles official blog on August 15, 2011 that "companies including Microsoft and Apple are banding together in anti-competitive patent attacks on Android. The United States Department of Justice had to intervene in the results of one recent patent auction to “protect competition and innovation in the open source software community”... Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies".[50][51]
Page also ventured into hardware and Google unveiled the Chromebook in May 2012. The hardware product was a laptop that ran on a Google operating system, Chrome OS.[52]
2013–present
In January 2013, Page participated in a rare interview with Wired magazine, in which writer Steven Levy discussed Page's "10X" mentality—Google employees are expected to create products and services that are at least 10 times better than those of its competitors—in the introductory blurb. Astro Teller, the head of Google X, explained to Levy that 10X is "just core to who he [Page] is," while Page's "focus is on where the next 10X will come from."[44] In his interview with Levy, Page referred to the success of YouTube and Android as examples of "crazy" ideas that investors were not initially interested in, saying: "If you’re not doing some things that are crazy, then you’re doing the wrong things."[44] Page also stated that he was "very happy" with the status of Google+, and discussed concerns over the Internet in relation to the SOPA bill and an International Telecommunication Union proposal that had been recently introduced:... I do think the Internet’s under much greater attack than it has been in the past. Governments are now afraid of the Internet because of the Middle East stuff, and so they’re a little more willing to listen to what I see as a lot of commercial interests that just want to make money by restricting people’s freedoms. But they’ve also seen a tremendous user reaction, like the backlash against SOPA. I think that governments fight users’ freedoms at their own peril.[44]At the May 2013 I/O developers conference in San Francisco, Page delivered a keynote address and said that Google "should be building great things that don’t exist," and that he was "sad the Web isn't advancing as fast as it should be" citing a perceived focus on negativity and zero sum games among some in the technology sector as a cause for that. In response to an audience question, Page noted an issue that Google had been experiencing with Microsoft, whereby the latter made its Outlook program interoperable with Google, but did not allow for backward compatibility—he referred to Microsoft's practice as "milking off." During the question-and-answer section of his keynote, Page expressed interest in Burning Man, which Brin had previously praised—it was a motivating factor for the latter during Schmidt's hiring process, as Brin liked that Schmidt had attended the week-long annual event.[3][53][54]
In September 2013, Page launched the independent Calico initiative, a R&D project in the field of biotechnology. Google announced that Calico seeks to innovate and make improvements in the field of human health, and appointed Art Levinson, chairman of Apple's board and former CEO of Genentech, to be the new division's CEO. Page's official statement read: "Illness and aging affect all our families. With some longer term, moonshot thinking around healthcare and biotechnology, I believe we can improve millions of lives."[55]
Page participated in a March 2014 TedX conference that was held in Vancouver, Canada. The presentation was scripted by Page's chief PR executive Rachel Whetstone, and Google’s CMO Lorraine Twohill, and a demonstration of an artificially intelligent computer program was displayed on a large screen.[3] Page responded to a question about corporations, noting that corporations largely get a "bad rap", which he stated was because they were probably doing the same incremental things they were doing "50 or 20 years ago". He went on to juxtapose that kind of incremental approach to his vision of Google counteracting calcification through driving technology innovation at a high rate. Page mentioned Elon Musk and SpaceX:
"He [Musk] wants to go to Mars to back up humanity. That’s a worthy goal. We have a lot of employees at Google who’ve become pretty wealthy. You’re working because you want to change the world and make it better ... I’d like for us to help out more than we are."[56]Page announced a major management restructure in October 2014 so that he would no longer need to be responsible for day-to-day product-related decision making. In a memo, Page said that Google's core businesses would be able to progress in a typical manner, while he could focus on the next generation of ambitious projects, including Google X initiatives; access and energy, including Google Fiber; smart-home automation through Nest Labs; and biotechnology innovations under Calico.[57] Page maintained that he would continue as the unofficial "chief product officer."[43] Since the announcement, the executives in charge of Google's core products report to Google Senior Vice President Sundar Pichai, who reports directly to Page.[57][58][59][60]
In a November 2014 interview, Page stated that he prioritizes the maintenance of his "deep knowledge" of Google's products and breadth of projects, as it has been a key motivating factor for team members. In relation to his role as the corporation's CEO, Page said: "I think my job as CEO—I feel like it’s always to be pushing people ahead."[43]
Other interests
Page is an investor in Tesla Motors.[61] He has invested in renewable energy technology, and with the help of Google.org, Google's philanthropic arm, promotes the adoption of plug-in hybrid electric cars[clarification needed] and other alternative energy investments.[18]Page is also interested in the socio-economic effects of advanced intelligent systems and how advanced digital technologies can be used to create abundance (as described in Peter Diamandis' book), provide for people's needs, shorten the workweek, and mitigate the potential detrimental effects of technological unemployment.[62][63]
Personal life
Pages superyacht 'Senses', docked in Helsinki
On February 18, 2005, Page was granted the deed on a 9000-sq ft Spanish Colonial Revival architecture house in Palo Alto, California designed by American artistic polymath Pedro Joseph de Lemos, a former curator of the Stanford Art Museum and founder of the Carmel Art Institute, after the historic building had been on the market for years with an asking price of US$7.95 million. A two-story stucco archway spans the driveway and the home features intricate stucco work, as well as stone and tile in California Arts and Crafts movement style built to resemble de Lemos family's castle in Spain. The hacienda was constructed between 1931-41 by de Lemos, it is also on the National Register of Historic Places.[68][69][70][71][72][73]
In 2009 Page begun tearing down homes adjacent to his home in Palo Alto to make room for a large ecohouse, as part of the construction process Page added to his property by buying lots on an adjacent street and demolishing the buildings there, the existing buildings were "deconstructed" and the materials donated for reuse. The ecohouse was designed to "minimize the impact on the environment,". Page worked with an arborist to replace some trees that were in poor health with others that used less water to maintain. Page also applied for Green Point Certification, with points given for use of recycled and low or no-VOC (volatile organic compound) materials and for a roof garden with solar panels. The house's exterior features zinc cladding (construction) and plenty of windows, including a wall of sliding-glass doors in the rear, it also includes eco-friendly elements such as permeable paving in the parking court and a pervious path through the trees on the property. The 6,000-sq ft house also observes other green home design features such as organic architecture building materials and low volatile organic compound paint.[74][75][76][77]
In 2011, Page became the owner of the US$ 45 million 193-ft superyacht 'Senses', 'Senses' comes equipped with a helipad, gym, multi-level sun decks, ten luxury suites, a crew of 14 and interior design by famed French designer Philippe Starck.[78] 'Senses' also has extensive ocean exploration capabilities, the superyacht was created to explore the world’s oceans in comfort and it carries a very comprehensive inventory of equipment for that purpose.[79] 'Senses' was built by Fr. Schweers Shipyard in Germany at their Berne shipyard. 'Senses' features a displacement steel hull (watercraft) and a steel/aluminium superstructure, with teak decks. 'Senses' is equipped with an ultra-modern stabilization system which reduces the free surface effect and results in a smoother cruising experience underway.[80]
Page announced on his Google+ profile in May 2013 that his right vocal cord is paralyzed from a cold that he contracted the previous summer, while his left cord was paralyzed in 1999.[81] Page explained that he has been suffering from a vocal cord issue for 14 years, and, as of his May 2013 post, doctors were still unable to identify the exact cause of the problem. The Google+ post also revealed that Page had donated a considerable sum of money to a vocal-cord nerve-function research program at the Voice Health Institute in Boston, U.S. An anonymous source stated that the donation exceeded $20 million.[82]
In October 2013, Business Insider reported that Page's paralyzed vocal cords are caused by an autoimmune disease called Hashimoto's thyroiditis, and prevented him from undertaking Google quarterly earnings conference calls for an indefinite period.[83]
In November 2014, Page's family foundation, the Carl Victor Page Memorial Fund, reportedly holding assets of over a billion dollars at the end of 2013, gave $15 million to aid the effort against the Ebola virus epidemic in West Africa. Page wrote on his google+ page that "My wife and I just donated $15 million....Our hearts go out to everyone affected."[84][85][86][87]
Awards and accolades
1998-2005
PC Magazine has praised Google as among the Top 100 Web Sites and Search Engines (1998) and awarded Google the Technical Excellence Award for Innovation in Web Application Development in 1999. In 2000, Google earned a Webby Award, a People's Voice Award for technical achievement, and in 2001, was awarded Outstanding Search Service, Best Image Search Engine, Best Design, Most Webmaster Friendly Search Engine, and Best Search Feature at the Search Engine Watch Awards."[88] In 2002, Page was named a World Economic Forum Global Leader for Tomorrow[89] and along with Brin, was named by the Massachusetts Institute of Technology (MIT)'s Technology Review publication as one of the top 100 innovators in the world under the age of 35, as part of its yearly TR100 listing (changed to "TR35" after 2005).[90]In 2003, both Page and Brin received a MBA from IE Business School, in an honorary capacity, "for embodying the entrepreneurial spirit and lending momentum to the creation of new businesses."[91] In 2004, they received the Marconi Foundation's prize and were elected Fellows of the Marconi Foundation at Columbia University. In announcing their selection, John Jay Iselin, the Foundation's president, congratulated the two men for "their invention that has fundamentally changed the way information is retrieved today.".[92] Page and Brin were also Award Recipients and National Finalists for the EY Entrepreneur of the Year Award in 2003.[93]
Also in 2004, X PRIZE chose Page as a trustee of their board[94] and he was elected to the National Academy of Engineering.[89] In 2005, Brin and Page were elected Fellows of the American Academy of Arts and Sciences.[95]
2005-present
In 2009, Page received an honorary doctorate from the University of Michigan during a graduation commencement ceremony.[96] In 2011, he was ranked 24th on the Forbes list of billionaires, and as the 11th richest person in the U.S.[1] In 2015, Page's "Powerful People" profile on the Forbes site states that Google is "the most influential company of the digital era."[97]As of July 2014, the Bloomberg Billionaires Index lists Page as the 17th richest man in the world, with an estimated net worth of $32.7 billion.[98] At the completion of 2014, Fortune magazine named Page its "Businessperson of the Year," declaring him "the world’s most daring CEO."[99]
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